Nurx→Ro
Acquisition · Cash · announced Dec 15, 2021
Announced
Dec 15, 2021
Closed
Feb 28, 2022
Economics
Cash()
Pre-deal · pre-deal mark: 2021, year precision · Axios — Nurx funding coverage, 2021
Estimated acquisition price ~$300M (not officially disclosed)
Target
Nurx
General Wellness · Consumer wellness
HQ San Francisco, CA · Founded 2015
Telehealth for birth control and women's health
- Nurx.com - company website (now Ro)
- TechCrunch - Ro acquisition (Dec 2021)
- Crunchbase - crunchbase.com/organization/nurx
Acquirer
Ro
Digital Health
HQ New York, NY
Why this buyer
Curated copy from the verified dataset — not an 8-K LLM summary
Expanded women's health services with birth control delivery, creating comprehensive female health offering
Evidence ladder
Secondary (press / IR)
Press reports (TechCrunch, December 2021)
Limitations
- Single-source or weak corroboration — treat valuation and timing as directional.
- Estimated acquisition price ~$300M (not officially disclosed)
- Pre-deal valuation sourced from: Axios — Nurx funding coverage, 2021. Pre-deal market-cap and funding citations do not corroborate the acquisition.
Valuation peers · General Wellness
Same sector, same deal type, announced within ±3 years, disclosed value within 0.25×–4× of this transaction. Ranked by evidence class, then same acquirer.
| Target | Acquirer | Announced | Value | Why included |
|---|---|---|---|---|
| Apostrophe | Hims & Hers Health | Jun 24, 2021 | same evidence class |
Same-sector adjacency — not valuation peers
These deals share the sector tag and window but sit outside the 0.25×–4× value band. The dataset keeps them for clinical adjacency, not as price comps.
| Target | Acquirer | Announced | Value | Vs this deal |
|---|---|---|---|---|
| Livongo Health | Teladoc | Aug 5, 2020 |
Other verified deals by Ro
Acquirer program history not already listed as a valuation peer or adjacency row.
| Target | Acquirer | Announced | Value | Sector |
|---|---|---|---|---|
| Modern Fertility | Ro | May 19, 2021 | Fertility |
Patient empowerment context
Patient empowerment baseline (HLTH 2022)
No curated mapping — Nurx (General Wellness). HLTH/Outcomes4Me 2022 baseline is Breast cancer care continuum (HLTH 2022). No curated mapping for this target in the verified crosswalk.
Research workspace (includes heuristic crosswalk) →Related verified workspaces
Lacuna is a curated public-source sample, not a census of women's-health M&A. Coverage varies by sector, geography, disclosure availability, and women's-health scope. Undisclosed transaction values are excluded from disclosed-value totals.
Curated verified dataset v9 · updated 2026-09-20 · 1 citations on this deal · Data compiled from public sources for educational visualization. Verify independently before any commercial use.