Apostrophe→Hims & Hers Health
Acquisition · Cash · announced Jun 24, 2021
Announced
Jun 24, 2021
Closed
Jul 7, 2021
Economics
Cash
Up to ~$190M total: ~$150M upfront (~$50M cash plus 8.07M HIMS shares) plus up to $50M earnout on revenue targets (Hims & Hers investor relations, June–July 2021)
Target
Apostrophe
General Wellness · Consumer wellness
HQ San Francisco, CA · Founded 2014
Teledermatology platform with personalized treatment plans and compounding pharmacy; majority female user base
- Hims & Hers investor relations press release (June 24, 2021)
- Business Wire - acquisition completion (July 7, 2021)
- MobiHealthNews coverage (June 2021)
Acquirer
Hims & Hers Health
Healthcare
HQ San Francisco, CA
Multi-specialty telehealth platform for men's and women's health
Why this buyer
Curated copy from the verified dataset — not an 8-K LLM summary
Added teledermatology and compounding pharmacy capability to expand personalized women's skin health offerings
Evidence ladder
Tertiary (trade / analyst)
Hims & Hers investor relations (June 24, 2021)
Secondary (press / IR)
Business Wire (July 7, 2021)
Limitations
- Citations are press/IR only — two wires of the same announcement are not dual-source. Add a primary filing.
- Up to ~$190M total: ~$150M upfront (~$50M cash plus 8.07M HIMS shares) plus up to $50M earnout on revenue targets (Hims & Hers investor relations, June–July 2021)
Valuation peers · General Wellness
Same sector, same deal type, announced within ±3 years, disclosed value within 0.25×–4× of this transaction. Ranked by evidence class, then same acquirer.
| Target | Acquirer | Announced | Value | Why included |
|---|---|---|---|---|
| Nurx | Ro | Dec 15, 2021 | same evidence class |
Same-sector adjacency — not valuation peers
These deals share the sector tag and window but sit outside the 0.25×–4× value band. The dataset keeps them for clinical adjacency, not as price comps.
| Target | Acquirer | Announced | Value | Vs this deal |
|---|---|---|---|---|
| Livongo Health | Teladoc | Aug 5, 2020 |
Patient empowerment context
Patient empowerment baseline (HLTH 2022)
No curated mapping — Apostrophe (General Wellness). HLTH/Outcomes4Me 2022 baseline is Breast cancer care continuum (HLTH 2022). No curated mapping for this target in the verified crosswalk.
Research workspace (includes heuristic crosswalk) →Related verified workspaces
Lacuna is a curated public-source sample, not a census of women's-health M&A. Coverage varies by sector, geography, disclosure availability, and women's-health scope. Undisclosed transaction values are excluded from disclosed-value totals.
Curated verified dataset v9 · updated 2026-09-20 · 2 citations on this deal · Data compiled from public sources for educational visualization. Verify independently before any commercial use.